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~subject:"Virales Marketing"
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Analysing Online Social Networ...
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Virales Marketing
Social Web
20,151
Social web
20,147
Soziales Netzwerk
15,433
Social network
15,261
Online-Marketing
5,851
Internet marketing
5,763
Consumer behaviour
4,752
Konsumentenverhalten
4,752
Business network
4,418
Unternehmensnetzwerk
4,418
Theorie
2,644
Theory
2,642
Viral marketing
2,241
Beziehungsmarketing
2,145
Relationship marketing
2,145
social media
2,103
Social media
1,965
Network
1,897
Electronic Commerce
1,896
Netzwerk
1,878
Social relations
1,876
Soziale Beziehungen
1,876
E-commerce
1,814
Markenführung
1,804
Brand management
1,798
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,733
China
1,491
Social capital
1,476
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1,472
Innovation
1,456
Internet
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Digitalisierung
1,446
Wissenstransfer
1,438
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1,436
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Law, Chun Hung Roberts
14
Filieri, Raffaele
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Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Berger, Jonah
7
Bigné Alcañiz, J. Enrique
7
Dwivedi, Yogesh Kumar
7
Liang, Sai
7
Lu, Shijie
7
Schweidel, David A.
7
Wallace, Elaine
7
Ye, Qiang
7
Akram, Umair
6
Chu, Shu-Chuan
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Moe, Wendy W.
6
Ranaweera, Chatura
6
Scott, David Meerman
6
Trusov, Michael
6
Van Den Bulte, Christophe
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Buil, Isabel
5
De Angelis, Matteo
5
De Chernatony, Leslie
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Hager, Anselm
5
Hong, Yili
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Hu, Nan
5
Kim, Juran
5
Libai, Barak
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Liu, Yong
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Rita, Paulo
5
Sparks, Beverley
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Stephen, Andrew T.
5
Wang, Qi
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IGI Global
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Fachhochschule Reutlingen / European School of Business
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Information Resources Management Association
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
Springer International Publishing
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
95
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
26
Journal of marketing
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of electronic commerce research : JECR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing research : JMR
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
Business horizons
13
International journal of consumer studies
13
Journal of advertising research
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
European journal of marketing : EJM
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
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ECONIS (ZBW)
2,240
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1
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
2
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
3
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
4
A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young
;
Kim, Yeong Gug
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
Saved in:
5
Poverty and wealth : impressions of Russian Internet users
Barkov, S. A.
;
Gavrilenko, O. V.
;
Markeeva, A. V.
; …
- In:
Problems of economic transition
61
(
2019
)
1/3
,
pp. 248-265
Persistent link: https://www.econbiz.de/10012199715
Saved in:
6
Content or community? : a digital business strategy for content providers in the social age
Oestreicher-Singer, Gal
;
Zalmanson, Lior
- In:
Management information systems : mis quarterly
37
(
2013
)
2
,
pp. 591-616
Persistent link: https://www.econbiz.de/10009747404
Saved in:
7
Deterring the new, motivating the established : the divergent effect of platform competition on member contributions in digital mapping communities
Nagaraj, Abhishek
;
Piezunka, Henning
-
2018
-
(Revised version of 2017/67/EFE
Persistent link: https://www.econbiz.de/10012039962
Saved in:
8
A study on the continuance participation in on-line communities with social commerce perspective
Hajli, Nick
;
Mohana Shanmugam
;
Powell, Philip
;
Love, Peter
- In:
Technological forecasting & social change : an …
96
(
2015
),
pp. 232-241
Persistent link: https://www.econbiz.de/10011532569
Saved in:
9
Trash talk rebuffed : consumers' defense of companies criticized in online communities
Colliander, Jonas
;
Wien, Anders Hauge
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1733-1757
Persistent link: https://www.econbiz.de/10010201717
Saved in:
10
Do individual investors' stock recommendations in online communities contain investment value?
Stephan, Philipp
;
Nitzsch, Rüdiger von
- In:
Financial markets and portfolio management
27
(
2013
)
2
,
pp. 149-186
Persistent link: https://www.econbiz.de/10009754536
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