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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
38
Konsumentenverhalten
34
Relationship marketing
27
Beziehungsmarketing
25
Tourismus
21
Tourism
19
Tourism industry
16
Tourismuswirtschaft
16
Customer satisfaction
15
Dienstleistungsqualität
15
Hotel industry
15
Hotellerie
15
Service quality
15
Brand management
14
Markenführung
14
Kundenzufriedenheit
13
Tourism marketing
13
Tourismusmarketing
13
Gastgewerbe
12
Hospitality industry
11
Social Web
10
Social web
10
Brand image
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China
9
Markenimage
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Sharing economy
9
Holiday behaviour
8
Urlaubsverhalten
8
Welt
8
World
8
Airbnb
7
Brand loyalty
7
Internet marketing
7
Online-Marketing
7
Share Economy
7
Viral marketing
7
Bibliometrics
6
Bibliometrie
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Confidence
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English
7
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So, Kevin Kam Fung
4
Hudson, Simon
3
Madden, Thomas Justin
2
Roth, Martin S.
2
Sparks, Beverley
2
Bradley, Graham L.
1
Browning, Victoria
1
Huang, Li
1
Hudson, Rupert
1
King, Ceridwyn
1
Li, Hengyun
1
Meng, Fang
1
Wu, Luorong
1
Xie, Karen L.
1
Xiong, Lina
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Tourism management : research, policies, practice
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
7
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1
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
2
The effects of reviewer expertise on future reputation, popularity, and financial performance of hotels : insights from data-analytics
Xie, Karen L.
;
So, Kevin Kam Fung
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
8
,
pp. 1187-1209
Persistent link: https://www.econbiz.de/10011943034
Saved in:
3
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
4
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
5
The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
Saved in:
6
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
7
The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels
Browning, Victoria
;
So, Kevin Kam Fung
;
Sparks, Beverley
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009744655
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