//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Virtual reality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategy by bottom-up abstract...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Virtual reality
Innovation
9
Service quality
7
Sweden
7
Customer satisfaction
6
Innovation management
6
Innovationsmanagement
6
Schweden
6
Consumer behaviour
5
Dienstleistungsqualität
5
Konsumentenverhalten
5
Relationship marketing
5
Beziehungsmarketing
4
Australia
3
Business-to-business marketing
3
Dienstleistungssektor
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Service industry
3
Theory
3
B-to-B-Marketing
2
Brand image
2
Business start-up
2
Case studies
2
Cognition
2
Collaborative consumption
2
Customer service
2
Empirical study
2
Entrepreneurs
2
International marketing
2
KMU
2
Kundenservice
2
Loyalty
2
Markenimage
2
Marketing
2
Performance measurement
2
Performance-Messung
2
SME
2
Service encounters
2
Share Economy
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Barnes, Stuart J.
2
Mattsson, Jan
2
Hartley, Nicole
1
Published in...
All
Journal of marketing management : MM
1
Technological forecasting & social change : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing the value of real-life brands in Virtual Worlds
Barnes, Stuart J.
;
Mattsson, Jan
;
Hartley, Nicole
- In:
Technological forecasting & social change : an …
92
(
2015
),
pp. 12-24
Persistent link: https://www.econbiz.de/10011389124
Saved in:
2
Exploring the fit of real brands in the Second Life virtual world
Barnes, Stuart J.
;
Mattsson, Jan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 934-958
Persistent link: https://www.econbiz.de/10009349578
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->