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Impact of virtual brand experience on purchase intentions : the role of multichannel congruence
Gabisch, Jason A.; Gwebu, Kholekile L. - In: Journal of electronic commerce research : JECR 12 (2011) 4, pp. 302-319
Persistent link: https://www.econbiz.de/10009545626
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Virtual world brand experience and its impact on real world purchasing behavior
Gabisch, Jason A. - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10009373387
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Fancy a coffee with Friends in "Central Perk"? : reverse product placement, fictional brands and purchase intention
Rossiter, John R.; Percy, Larry; Lynn, Theodore - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 399-417
Persistent link: https://www.econbiz.de/10009789457
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Understanding factors affecting consumer intention to shop in a virtual world
Domina, Tanya; Lee, Seung-eun; MacGillivray, Maureen - In: Journal of retailing and consumer services 19 (2012) 6, pp. 613-620
Persistent link: https://www.econbiz.de/10009655499
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.; Leykin, Alex - 2014
Persistent link: https://www.econbiz.de/10010424894
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Fashion virtual reality in e-commerce
Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22
The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...
Persistent link: https://www.econbiz.de/10012513158
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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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The power of consequential product sounds
Ringler, Christine; Sirianni, Nancy J.; Christenson, Brett - In: Journal of retailing 97 (2021) 2, pp. 288-300
Persistent link: https://www.econbiz.de/10012649001
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Telepresence, time distortion, and consumer traits of virtual reality shopping
Han, Sang-Lin; An, Myounga; Han, Jerry J.; Lee, Jiyoung - In: Journal of business research : JBR 118 (2020), pp. 311-320
Persistent link: https://www.econbiz.de/10012288606