showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their …, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the …, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike. …

significant financial resources in developing the building blocks of the metaverse. The purpose of this opinion piece aimed … primarily at practitioners is to explore the key question: What is needed to make the metaverse real? What are the key … uncertainties that must be resolved? We are motivated by shedding light on whether the metaverse is just a new marketing buzzword or …

create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to … concepts, theories, and analytical approaches for detecting changes in consumer behavior in the Metaverse. It offers … behavior shifts in the Metaverse and help organizations make better decisions. This book will be an interdisciplinary project …