//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Warranty"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How the Chinese really negotia...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Warranty
Consumer behaviour
6
Konsumentenverhalten
6
France
5
Frankreich
5
Luxury goods
4
Luxusgüter
4
Advertising
3
Beziehungsmarketing
3
Customer satisfaction
3
Dienstleistungsqualität
3
International economic relations
3
Internationale Wirtschaftsbeziehungen
3
Iran
3
Kundenzufriedenheit
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Service quality
3
Theorie
3
Theory
3
Werbung
3
Advertising effects
2
Brand image
2
Brand management
2
Customer service
2
Garantie
2
Kundenservice
2
Lateinamerika
2
Latin America
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
National culture
2
Nationalkultur
2
Personalauswahl
2
Personnel selection
2
Service guarantees
2
Werbewirkung
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
McColl, Rod
2
La Rocca, Antonella
1
Mattsson, Jan
1
Truong, Yann
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of services marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Service guarantees as a base for positioning in B2B
McColl, Rod
;
Truong, Yann
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
Saved in:
2
Common mistakes in designing and implementing service guarantees
McColl, Rod
;
Mattsson, Jan
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 451-461
Persistent link: https://www.econbiz.de/10009390043
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->