Verl.Beschr.: Die Ich-Sender (IBM) sie twittern, bloggen und präsentieren einem Millionenpublikum Details aus ihrem Leben. Social Media sind für die Generation Upload so selbstverständlich wie die Luft zum Atmen (IBM) doch wie steht es um die Unternehmen? Die kommerzielle Nutzung von...

ch. 1. Introduction to scoial media -- ch. 2. Introduction to principles of sport communication, marketing, and social media -- ch. 3. Social networks and real-time platforms -- ch. 4. Blogging -- ch. 5. Photos, video, and podcasting -- ch. 6. Search marketing -- ch. 7. Mobile marketing -- ch....

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....