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Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting; Huang, Jinghua; Tan, Yong; Yu, Yifan - In: Information systems research : ISR 30 (2019) 1, pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Understanding how the semantic features of contents influence the diffusion of government microblogs : moderating role of content topics
Feng, Xiaodong; Hui, Kangxin; Deng, Xin; Jiang, Guoyin - In: Information & management : the internat. journal of … 58 (2021) 8, pp. 1-15
Persistent link: https://www.econbiz.de/10013192009
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Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad; Senecal, Sylvain; Poirier, … - In: Journal of marketing communications 26 (2020) 6, pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Effects of sentiment on recommendations in social network
Hsu, Ping-Yu; Lei, Hong-Tsuen; Huang, Shih-Hsiang; … - In: Electronic markets : the international journal on … 29 (2019) 2, pp. 253-262
Persistent link: https://www.econbiz.de/10012112955
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....
Persistent link: https://www.econbiz.de/10009313307
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
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Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman - 2010 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885