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A Comparative Analysis of the Roles Portrayed by Women in Indian Television Advertisements : 1980-2009
Pansari, Anita - 2011
or United Kingdom. There have been very limited studies on gender role portrayal in India. The studies are Matthew (1990 …
Persistent link: https://www.econbiz.de/10014185771
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Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in advertising
Rome, Alexandra; O'Donohoe, Stephanie; Dunnett, Susan - In: Journal of macromarketing 40 (2020) 4, pp. 546-562
Persistent link: https://www.econbiz.de/10012308739
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Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias; Veludo-de-Oliveira, Tania Modesto - In: International journal of advertising : the review of … 40 (2021) 4, pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
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Are portrayals of female beauty in advertising finally changing?
Pounders, Kathrynn - In: Journal of advertising research 58 (2018) 2, pp. 133-137
Persistent link: https://www.econbiz.de/10011884959
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Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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Female power portrayals in advertising
Kordrostami, Melika; Laczniak, Russell N. - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
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Impact of childcare and eldercare on off-farm activities in rural China
Qiao, Fangbin; Rozelle, Scott; Zhang, Linxiu; Yao, Yi; … - In: China & world economy 23 (2015) 2, pp. 100-120
Persistent link: https://www.econbiz.de/10010528819
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Impact of the global financial crisis in rural China : gender, off-farm employment, and wages
Zhi, Huayong; Huang, Zhurong; Huang, Jikun; Rozelle, Scott - In: Feminist economics 19 (2013) 3, pp. 238-266
Persistent link: https://www.econbiz.de/10010204574
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Gender and off-farm employment : evidence from rural China
Wang, Xiaobing; Linghui Han; Huang, Jikun; Zhang, Linxiu; … - In: China & world economy 24 (2016) 3, pp. 18-36
Persistent link: https://www.econbiz.de/10011535929
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Age and gender profiling in the Chinese and Mexican labor markets : evidence from four job boards
Helleseter, Miguel Delgado; Kuhn, Peter Joseph; Shen, … - 2016
-skilled production and service workers in China, 72 percent of ads specified a preferred gender, and 77 percent listed both a minimum and … maximum age. We also document a new stylized fact we call the age twist in gender profiling: firms' explicit gender requests …
Persistent link: https://www.econbiz.de/10011458066