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Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in advertising
Rome, Alexandra; O'Donohoe, Stephanie; Dunnett, Susan - In: Journal of macromarketing 40 (2020) 4, pp. 546-562
Persistent link: https://www.econbiz.de/10012308739
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Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias; Veludo-de-Oliveira, Tania Modesto - In: International journal of advertising : the review of … 40 (2021) 4, pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
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Are portrayals of female beauty in advertising finally changing?
Pounders, Kathrynn - In: Journal of advertising research 58 (2018) 2, pp. 133-137
Persistent link: https://www.econbiz.de/10011884959
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Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
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Female power portrayals in advertising
Kordrostami, Melika; Laczniak, Russell N. - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
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The information processing of print advertisements by middle-aged women
Chattopadhyay, Tuhin - In: Decision 37 (2010) 2, pp. 79-99
Persistent link: https://www.econbiz.de/10008808329
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Sex in advertising : do women care anymore?
Ketelaar, Paul Edwin; Anschutz, Doeschka; Hemmen, Suzanne - In: Journal of euromarketing 23 (2014) 3, pp. 17-34
Persistent link: https://www.econbiz.de/10010497695
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Beauty Types of Female Advertising Models in Asia
Tipgomut, Pornchanoke; Paas, Leo; McNaught, Angela - 2022
Previously published research has addressed the beauty types of female advertising models from Western perspectives …. We identified 10 beauty types for classifying Asian advertising models, of which seven are newly established. The … these findings for advertising effectiveness in Asian contexts, and for academic and societal relevance.Full paper available …
Persistent link: https://www.econbiz.de/10013289973
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Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev; Malik, Garima - In: Global journal of business management : GJBM 10 (2016) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
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Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee; Hong, Ji Mi; Cheong, Hyuk Jun - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 593-611
Persistent link: https://www.econbiz.de/10012179146