The role of woman has been changing over the years in all fields. Many studies (Belakaou and Belakaou, 1976) observe that the advertisements don’t portray the role of woman as it is in the social reality. This has been the keen area of interest for both academicians (Das, 2000, Siu and Au,...

The role of women has been changing over the years in various fields around the world like advertising, academics, politics, etc. Today 30% of employees in the software industry are women. They are also distinguishing themselves as professionals in different walks of life. But has the...