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To what extent do wineries study their consumers and visitors? : implications for wine tourism development

Alonso, Abel Duarte; Bressan, Alessandro; O'Shea, Michelle - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 5, pp. 643-657

Persistent link: https://www.econbiz.de/10009709098

Social media and societal marketing : a path for a better wine?

Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279

Persistent link: https://www.econbiz.de/10011532951

Green economy and social responsibility in the Italian agri-food sector : the focus on the wine sector

Amatucci, Fabio Michele; Pascale, Anna Maria; Serluca, … - In: International journal of globalisation and small … 7 (2015) 3/4, pp. 234-246

Persistent link: https://www.econbiz.de/10011543489

Wine sector : companies' performance and green economy as a means of societal marketing

Bresciani, Stefano; Ferraris, Alberto; Santoro, Gabriele; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 251-267

Persistent link: https://www.econbiz.de/10011522103

Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector

Cunha, Namércio Pereira da; Loureiro, Sandra Maria Correia - In: Journal of international food & agribusiness marketing … 27 (2015) 1, pp. 15-32

Persistent link: https://www.econbiz.de/10010506361

Innovation in the context of small family businesses involved in a "niche" market

Alonso, Abel Duarte; Bressan, Alessandro - In: International journal of business environment : IJBE 6 (2014) 2, pp. 127-145

Persistent link: https://www.econbiz.de/10010390829

Trajectory of a fourth-generation female entrepreneur as seen through a monomyth lens : Casa Ermelinda Freitas

Williams, Bill; Carvalho, Luísa Cagica - In: Journal of small business and entrepreneurship : JSBE 34 (2022) 1, pp. 53-73

Persistent link: https://www.econbiz.de/10012801795

The impact of country of origin on brand equity : an analysis of the wine sector

Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81

The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on...

Persistent link: https://www.econbiz.de/10012510953

Competitiveness of the wine sector in EU countries

Katunar, Jana; Vretenar, Nenad; Kaštelan Mrak, Marija - 2020

Persistent link: https://www.econbiz.de/10012602482

Coopetition and family-owned wine producers

Crick, James M.; Crick, Dave - In: Journal of business research : JBR 135 (2021), pp. 319-336

Persistent link: https://www.econbiz.de/10012647874