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Prospettive della viticoltura e della olivicoltura collinare italiana nel quadro della politica agricola comunitaria
Contò, Francesco - In: Rassegna economica : rivista internazionale di economia … 45 (1981) 1, pp. 201-215
Persistent link: https://www.econbiz.de/10002028205
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Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
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Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco; Fiore, Mariantonietta; Vrontis, Demetris - In: International journal of globalisation and small … 7 (2015) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
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Differentiation strategies for the wine and nursery sector : empirical evidence from an Italy region
La Sala, Piermichele; Silvestri, Raffaele; Contò, Francesco - In: Agricultural and Food Economics : AFE 5 (2017) 23, pp. 1-17
The aim of the paper is to analyze how the dynamic capabilities of the wine industry actors, involved in searching for biodiversity, influence and are influenced by the dyadic buyer–supplier relationship. In particular, the study aims at analyzing how the organizational culture, the strategic...
Persistent link: https://www.econbiz.de/10011771003