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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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Asymmetrische Information und Werbung
Lehmann, Erik - 1999
Persistent link: https://www.econbiz.de/10001395993
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Ausgewählte Handlungsfelder
Korff, Wilhelm (contributor) - 1999
Persistent link: https://www.econbiz.de/10001407958
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Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker advertising
Lee, Heejun; Cho, Chang-Hoan - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
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Icoria special issue
Rosengren, Sara (ed.); Eisend, Martin (ed.) - 2021
Persistent link: https://www.econbiz.de/10012498511
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The Economics of Media Markets
Dewenter, Ralf - 2003
interesting from both a theoretical and empirical point of view. The interrelationship of reader and advertising markets, high …
Persistent link: https://www.econbiz.de/10014076055
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International Advertising and Communication : Current Insights and Empirical Findings
Diehl, Sandra (contributor); Terlutter, Ralf (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520610
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Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael - 1997
Persistent link: https://www.econbiz.de/10000602806