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The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian (contributor);  … - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10013521033
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The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10003637039
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International marketing : a strategic approach to world markets
Majaro, Simon - 1977
Persistent link: https://www.econbiz.de/10000558056
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Grundlagen des Marketing
Kotler, Philip (contributor); Walther, Werner (contributor) - 1999 - 2., überarb. Aufl.
Rezension: Neben Kotlers "Marketing-Management" (ID 33/95; 9. Auflage in dieser Nr.) das Hochschullehrbuch schlechthin …/Preisgestaltung, Werbung und Absatzwege nehmen den meisten Raum ein; die Themen Dienstleistungsmarketing (25 Seiten) und Marketing mit Neuen … "Erfolgreiches Marketing ..." (ID 3/99) bereitstehen. (3) (LK/E: Kardung) …
Persistent link: https://www.econbiz.de/10000677457
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Global agricultural marketing management
Carter, S. - 1997
Persistent link: https://www.econbiz.de/10000654368
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Readings in contemporary marketing
Johnson, Eugene M. (contributor); House, Ray S. (contributor) - 1977 - 2. ed.
Persistent link: https://www.econbiz.de/10000075396
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The economics of counterfeit trade : governments, consumers, pirates and intellectual property rights
Chaudhry, Peggy E.; Zimmerman, Alan - 2009
Persistent link: https://www.econbiz.de/10003738827
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Marketing efficiency in tourism : coping with volatile demand
Keller, Peter (contributor); Aho, Seppo (contributor) - 2006
Persistent link: https://www.econbiz.de/10003339085