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Cross culture - interkulturelles Handeln in der Wirtschaft
Bolten, Jürgen (ed.) - 1995
Persistent link: https://www.econbiz.de/10000544300
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Markenmanagement in internationalen Dienstleistungsmärkten
Ahlert, Dieter; Evanschitzky, Heiner; Woisetschläger, David - In: Internationalisierung von Dienstleistungen : Forum …, (pp. 229-252). 2005
Persistent link: https://www.econbiz.de/10002742359
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Internationales Business Development : Export-Märkte, Risikoanalyse, Strategien
Brenner, Hatto - 2015
Besonderheiten internationaler Geschäfte -- Export-Märkte der Zukunft/Internationale Trends erkennen -- Auslands-Strategien entwickeln: Markteintritt in ein neues Land -- Risikoanalyse und Sicherungsinstrumente -- Risikofaktor: Rechtsumfeld -- Risikofaktor: Korruption -- Risikofaktor: Embargo...
Persistent link: https://www.econbiz.de/10014019451
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Internationales Business Development : Export-Märkte, Risikoanalyse, Strategien
Brenner, Hatto (ed.) - 2015
Persistent link: https://www.econbiz.de/10010518871
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International business : the challenge of global competition
Ball, Donald A.; MacCulloch, Wendell H. - 1999 - 7th ed
Persistent link: https://www.econbiz.de/10000660074
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International business : the challenge of global competition
Ball, Donald A.; Geringer, John Michael; Minor, Michael; … - 2010 - 12th ed.
Persistent link: https://www.econbiz.de/10003782043
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world : the case of management education
Javalgi, Rajshekhar G.; Joseph, W. Benoy; LaRosa, Richard J. - In: The journal of services marketing 23 (2009) 6, pp. 371-384
Persistent link: https://www.econbiz.de/10009525726
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European studies on intercultural dimension of international business : marketing and managerial consequences
Horská, Elena (contributor) - 2011
Persistent link: https://www.econbiz.de/10009260023
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Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.; Manrai, Ajay K.; Mady, Tarek T. - In: Analyzing the cultural diversity of consumers in the …, (pp. 1-19). 2015
Persistent link: https://www.econbiz.de/10011396873