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Internationale Marketingforschung

Bauer, Erich - 1995

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Marketing strategies for services : globalization, client-orientation, deregulation

Kostecki, Michael M. (ed.); Kostecki, Michel M. (ed.) - 1994 - 1. ed.

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International marketing : a cultural approach

Usunier, Jean-Claude - 1993

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Internationale Kommunikationspolitik für Investitionsgüter

Schnauffer, Rainer - 1999

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Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung

Streich, Michael - 1997

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International marketing : a strategic approach to world markets

Majaro, Simon - 1977

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Marketing across cultures

Usunier, Jean-Claude - 2000 - 3. ed.

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Globales Produktmanagement : eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie

Schröder, Hans-Ulrich - 1996 - [Nachdr.]

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Fashion brand internationalization : opportunities and challenges

Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2016

This book provides a comprehensive view on the internationalization of fashion brands, offering academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. This book takes a critical look at the...

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Islamic marketing : understanding the socio-economic, cultural, and politico-legal environment

Nestorović, Čedomir - 2016

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