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Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian - 2014
Persistent link: https://www.econbiz.de/10010427923
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Sport-Branding : mit Sport-Sponsoring zum Markenerfolg
Adjouri, Nicholas; Stastny, Petr - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003064828
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Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
Horch, Heinz-Dieter (ed.) - 2002
Persistent link: https://www.econbiz.de/10001607469
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is...
Persistent link: https://www.econbiz.de/10012402227
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Sport-Branding : Mit Sport-Sponsoring zum Markenerfolg
Adjouri, Nicholas (contributor); Stastny, Petr (contributor) - 2006
Sport-Sponsoring und Markenmanagement -- Die Grundlagen des Sport-Sponsorings -- Die Grundlagen des Markenmanagements … -- Was ist Sport-Branding? -- Fallbeispiele aus der Praxis des Sport-Brandings -- Analyse des FC Wacker Tirol -- Sport …-Branding im Bereich Event -- Sport-Branding im Bereich Mannschaft -- Sport-Branding im Bereich Verband -- Sport-Branding im …
Persistent link: https://www.econbiz.de/10014014459
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Global sport sponsorship
Amis, John (ed.); Cornwell, T. Bettina (contributor) - 2005
Persistent link: https://www.econbiz.de/10014417444
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The commercialisation of sport
Slack, Trevor - 2004
pt. 1. The sports industry: Sport in the late capitalist movement / David L. Andrews ; The sporting goods industry …, the state and the problem of governance / Barrie Houlihan -- pt. 2. The public sector and the commercialisation of sport …: Government subsidisation of Canadian professional sport franchises : a risky business / David Whitson, Jean Harvey and Marc …
Persistent link: https://www.econbiz.de/10013523220
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Ligasponsoring im Profifußball
Fischer, Christoph - 2004
Persistent link: https://www.econbiz.de/10002604617
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Formel 1-Sponsoring : Ökonomische und juristische Probleme
Maier, Markus - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013441265