We study the explanatory role of fundamentals versus the effects of nation brands for the size of foreign direct investment (FDI) flows. Using the EUROSTAT data on FDI flows we find that the Anholt Nation Brands Index has a significant and strong impact on FDI flows in a multi-variate analysis...

Uluslararası rekabetin yoğunlaştığı günümüzün piyasa koşullarında Türkiye'deki eğitim sektöründe faaliyet gösteren KOBİ'lerin uluslararası piyasaya açılması ve giriş yapılan ülkelerin piyasalarında başarılı olma stratejilerinin neler olduğunun ortaya konulması bu...

This book has been woven with a global economy as its loom and e-tailing taxation issues as its thread. This is the result of collective work among a number of researchers in, India, South Africa, and the United Kingdom. This is a unique effort that gives in-depth and global insight into the way...

We propose a novel approach to comparing publications across business disciplines. Specifically, we aim to provide an objective method for evaluating the interdisciplinary value of publications based on intradisciplinary author rankings. Using publication data from the leading journals in...

This paper examines the state of business research in the Nordic countries over the period 2005-2015. Using publication data from the leading peer-reviewed business and economics journals, we analyze Nordic research output across countries, disciplines, and academic institutions. Our results...

Use of standard in the international trade dates can be back to the industrial revolution. Its main purpose was to regulate weights, quality, voltage and other measurement related issues. Since 1970s use of standards to capture the social values relating to environment, labour human rights etc a...

Marketing in general and trade promotion strategy, particularly, have to play an important role in promoting development of countries, especially of developing countries that seek to make exports as an engine for economic growth. This paper reviews the roles of marketing by investigating the...

Global Recession to Global Recovery: It is well known fact that all good things, as also bad things, come to an end and business cycles pass through good and bad economic times. Economically 2010 was a year of transition from economic recession to recovery. Economies were improving in some...

E-commerce has a significant impact on business costs and productivity. E-Commerce has a chance to be widely adopted due to its simple applications. Thus it has a large economic impact. It gives the opportunity for “boundary crossing” as new entrants, business models, and changes in...

To operate effectively in global markets, marketing managers need to understand that consumer response to globalization may be more complex than is commonly assumed. We examine a proposed conceptual framework to describe consumers' responses to globalization through a cross-national survey on...