We live in a world where disruptive technologies, rapid structural changes and economic turbulence are impacting the global economy by accelerating the rise of complexity. Complexity turns out to be a major power business must consider when develop and execute marketing strategies. Globalisation...

"This book is aimed at scholars and practitioners who want to widen their understanding of artificial intelligence out of the 'narrow' technical perspective to a more broad viewpoint that embraces the links between AI theory, practice, and policy"--