This study was conducted to find out the factors affecting the consumers' choice of wine in HoChiMinh City, Vietnam … Money spent on wine, so discriminant analysis method was used to evaluate the contribution of factors to the differentiation … suggestions for wine marketers in Ho Chi Minh City market …

Technical improvements in the sustainability of wine making will likely proceed thorough a progressive refinement of …. Wine consumption scholars should closely examine how the media will communicate these varieties to the general public, as …