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The international encyclopedia of strategic communication
Heath, Robert L. (ed.); Johansen, Winni (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011869626
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Strategic communication and competitive advantage : assessing CEO letters of global airline alliances
Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management : the journal of Warsaw … 13 (2021) 1, pp. 57-72
. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …
Persistent link: https://www.econbiz.de/10012597739
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Overcoming the "blame game" in strategic climate communication : from decoupling accusations toward an arena-spanning agenda
Krämer, Alexandra; Winkler, Peter - In: Journal of communication management 28 (2024) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10014520995
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Public Value : Theorie und Praxis im internationalen Vergleich
Karmasin, Matthias (ed.); Süssenbacher, Daniela (contributor) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008669178
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Managed advanced business communication solutions : future growth and opportunities
Dzever, Sam; Channiah, Rakesh - In: Innovative technology and globalization, (pp. 105-121). 2007
Persistent link: https://www.econbiz.de/10003907555
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
Crijns, Rogier (contributor); Thalheim, Janine (contributor) - 2006 - 1. Aufl
Persistent link: https://www.econbiz.de/10003270778
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Introduction to business communication
Hinner, Michael B. (ed.) - 2005
Persistent link: https://www.econbiz.de/10002776803
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Public Relations ohne Grenzen? : eine explorative Analyse der Beziehung zwischen Kultur und Öffentlichkeitsarbeit von Unternehmen
Huck-Sandhu, Simone - 2004 - 1. Auflage
Persistent link: https://www.econbiz.de/10001851247
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Managing environmental communications in multinational companies
Dubach, Barbara - 2000
Persistent link: https://www.econbiz.de/10001462565