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Introduction: Marketing the Olympic Games
Pons, Frank; Stotlar, David; Bradish, Cheri - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 241
Persistent link: https://www.econbiz.de/10003761141
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
Horch, Heinz-Dieter (ed.) - 2005
Persistent link: https://www.econbiz.de/10003255196
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …
Persistent link: https://www.econbiz.de/10012402227
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Sport business in the global marketplace
Westerbeek, Hans - 2003
Persistent link: https://www.econbiz.de/10013547283
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International sports marketing : principles and perspectives
Bühler, André W. (ed.); Nufer, Gerd (ed.) - 2014
Persistent link: https://www.econbiz.de/10013446625
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C.L.R. James and a place for history in theorising "sport for development and peace"
Darnell, Simon C.; Kaur, Tarminder - In: International journal of sport management and marketing … 16 (2015) 1/2, pp. 5-17
Persistent link: https://www.econbiz.de/10011550751
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Can sports promote exports? : the role of soccer matches in international trade
Hatzigeorgiou, Andreas - In: Global economy journal : GEJ 16 (2016) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011542171
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The role of the diaspora in international sport entrepreneurship
Ratten, Vanessa - In: Thunderbird international business review 64 (2022) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10013183798
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The economic consequences of hosting the Olympic Games : international evidence from cross-listings
Tsang, Albert; Wang, Kun; Zhu, Nathan Zhenghang; Yu, Li - In: Journal of international accounting research 21 (2022) 1, pp. 101-129
Persistent link: https://www.econbiz.de/10013417220
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Game of Organizing International Cricket: Co-Existence of Country-Line and Club-Line Games
Das, Satya Prasanna - 2008
The paper presents an economic model of interaction between cricket boards, players and international club-line games sponsors like ICL or IPL. It attempts to capture the inherent conflict between such games and country-line games traditionally organized by cricket boards. It identifies the...
Persistent link: https://www.econbiz.de/10010295283