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Global marketing management
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Welt
Marketingmanagement
17,112
Marketing management
16,523
Internationales Marketing
5,816
International marketing
5,716
Marketing
3,777
Consumer behaviour
3,266
Konsumentenverhalten
3,188
Theorie
2,600
Theory
2,592
Relationship marketing
2,054
Deutschland
2,034
Beziehungsmarketing
2,030
Brand management
1,965
Markenführung
1,944
Germany
1,939
USA
1,704
United States
1,634
Online-Marketing
1,273
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1,262
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1,236
Unternehmenserfolg
1,180
Firm performance
1,175
SME
1,049
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1,046
Strategic management
976
Innovation
942
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940
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935
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920
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856
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854
Werbung
826
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815
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784
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755
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755
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699
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27
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Manrai, Ajay K.
10
Czinkota, Michael R.
8
Ball, Donald A.
7
Laroche, Michel
7
Papadopoulos, Nicolas G.
7
Ronkainen, Ilkka A.
6
Cleveland, Mark
5
Geringer, John Michael
5
Hill, Charles W. L.
5
Hollensen, Svend
5
Johansson, Johny K.
5
Krafft, Manfred
5
Minor, Michael
5
Usunier, Jean-Claude
5
Yip, George S.
5
Craig, C. S.
4
Hennessey, H. David
4
Hewett, Kelly
4
Leonidou, Leonidas C.
4
Mayrhofer, Ulrike
4
Meffert, Heribert
4
Moffett, Michael H.
4
Mooij, Marieke K. de
4
Terlutter, Ralf
4
Ahlert, Dieter
3
Barrio-García, Salvador del
3
Belk, Russell W.
3
Berndt, Ralph
3
Bjerre, Mogens
3
Clement, Michel
3
Cote, Joseph A.
3
Dekimpe, Marnik G.
3
Diehl, Sandra
3
Dominguez, Noémie
3
Douglas, Susan P.
3
Gabrielsson, Peter
3
Gielens, Katrijn
3
Godley, Andrew
3
Hallén, Lars
3
Horstmann, Ignatius J.
3
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American Marketing Association
5
UNCTAD / Secretariat
5
European Society for Opinion and Marketing Research
3
IGI Global
3
Information Resources Management Association
3
UNCTAD
3
Athens Institute for Education and Research
2
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Donecʹkyj Nacionalʹnyj Universytet
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
International Trade Centre
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Academy of Marketing Science
1
Asser Instituut
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Business & Economics Society International / Conference <18., 2011, Split>
1
Business & Economics Society International / Conference <20., 2012, Salzburg>
1
Canadian Center of Science and Education <Toronto>
1
Center for International Research in Consumers Location and Their Environments
1
Christian-Albrechts-Universität zu Kiel
1
Consiglio Nazionale delle Ricerche / Progetto Finalizzato Servizi e Strutture per l'Internazionalizzazione delle Imprese Italiane e Sviluppo delle Esportazioni
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Cross-Cultural Business Conference <2018, Steyr>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
David Rockefeller Center for Latin American Studies
1
Edward Elgar Publishing
1
Euromonitor International Plc <London>
1
European Marketing Academy
1
Fengjia-Daxue
1
Fengjia-Daxue / College of Business
1
Frankreich / Direction de l'Administration Générale et de l'Environnement Culturel / Département des Études et de la Prospective
1
Frankreich / Ministère de la Culture et de la Francophonie
1
Freie Universität Berlin / Institut für Marketing
1
Global Marketing Conference <2012, Seoul>
1
Gosudarstvennyj Universitet Upravlenija <Moskau>
1
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Published in...
All
Journal of global marketing
22
International marketing review
18
Journal of business research : JBR
18
SpringerLink / Bücher
16
Journal of international marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Springer eBook Collection
7
Europäische Hochschulschriften / 5
6
Schriften zu Marketing und Management
6
Handbook of research in international marketing
5
International marketing ; Vol. 2
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
5
Springer eBook Collection / Business and Management
5
The SAGE handbook of international marketing
5
Best practices in international marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Management for Professionals
4
Premier reference source
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Business horizons
3
Critical explorations
3
Cross-cultural and critical perspectives on brands
3
Gabler Edition Wissenschaft
3
Innovation and international business ; 1
3
Journal of euromarketing
3
Journal of international food & agribusiness marketing : JIFAM
3
Management for professionals
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
New world marketing
3
Palgrave pivot
3
Research in consumer behavior
3
Working paper series
3
APROMA review
2
Advances in international marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
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Source
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ECONIS (ZBW)
856
EconStor
2
OLC EcoSci
2
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1
Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta
;
Fang, Meiqi
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
Saved in:
2
International marketing : a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
3
Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten
-
1996
Persistent link: https://www.econbiz.de/10000590466
Saved in:
4
Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M.
(
ed.
);
Kostecki, Michel M.
(
ed.
)
-
1994
-
1. ed.
Persistent link: https://www.econbiz.de/10000349312
Saved in:
5
International dimensions of marketing
Terpstra, Vern
-
1982
Persistent link: https://www.econbiz.de/10000051803
Saved in:
6
Does country of origin (COO) matter in a global market?
Aurifeille, Jacques-Marie
;
Dave, Christian
- In:
Leading economic and managerial issues involving …
,
(pp. 85-92)
.
2006
Persistent link: https://www.econbiz.de/10003742254
Saved in:
7
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
Saved in:
8
Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003424158
Saved in:
9
The new global marketing realities
Knight, Gary A.
-
2007
Persistent link: https://www.econbiz.de/10003537037
Saved in:
10
The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.
;
Young, Robert B.
;
Scherer, Robert F.
-
2007
Persistent link: https://www.econbiz.de/10003537239
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