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Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE

Yoo, Boonghee; Donthu, Naveen; Lenartowicz, Tomasz - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 193-210

Persistent link: https://www.econbiz.de/10009270629

The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study

Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254

Persistent link: https://www.econbiz.de/10012665711

Invariant effect of individual cultural orientations : an application of CVSCALE

Yoo, Boonghee; Shin, Geon-Cheol - In: International marketing review 34 (2017) 6, pp. 735-759

Persistent link: https://www.econbiz.de/10011799777

Luxury goods vs. counterfeits : an intercultural study

Wagner, Udo; Lee, Seung-hee; Kleinsasser, Sabine; … - In: Luxury marketing : a challenge for theory and practice, (pp. 223-244). 2013

Persistent link: https://www.econbiz.de/10009667674

US consumer behavior during a pandemic : precautionary measures and compensatory consumption

Workman, Jane E.; Lee, Seung-Hee - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-13

This study's purposes were to examine how selected demographic variables affect frequency of use of precautionary measures when shopping for clothing in retail stores; and how uncertainty avoidance/ambiguity intolerance and fashion innovativeness affect (a) precautionary measures used when...

Persistent link: https://www.econbiz.de/10014289202