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Strategic communication and competitive advantage : assessing CEO letters of global airline alliances

Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management : the journal of Warsaw … 13 (2021) 1, pp. 57-72

. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …

Persistent link: https://www.econbiz.de/10012597739

International business : competing in the global marketplace

Hill, Charles W. L. - 2007 - 6. ed., intern. student ed.

Persistent link: https://www.econbiz.de/10003332549

International business : competing in the global marketplace

Hill, Charles W. L. - 2009 - 7. ed.

Persistent link: https://www.econbiz.de/10003565023

International business : competing in the global marketplace

Hill, Charles W. L. - 2005 - 5. ed., internat. ed.

Persistent link: https://www.econbiz.de/10001792234

International business : competing in the global marketplace ; postscript 2001

Hill, Charles W. L. - 2001 - 3rd ed

Persistent link: https://www.econbiz.de/10001464280

International business : competing in the global marketplace

Hill, Charles W. L. - 2003 - 4. ed

Persistent link: https://www.econbiz.de/10013469321

Configural advantage in global markets

Craig, C. S.; Douglas, Susan P. - 2008

Persistent link: https://www.econbiz.de/10003655242

Risiko in der internationalen Obst- und Gemüsevermarktung

Hilbert, Detlev-Ulrich - 1996 - Als Ms. gedr.

Persistent link: https://www.econbiz.de/10000585441

International business

Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, … - 2009 - European ed.

Persistent link: https://www.econbiz.de/10003743754

Export pioneers in Latin America

Sabel, Charles F. (contributor) - 2012

Persistent link: https://www.econbiz.de/10009626193

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