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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 75
Persistent link: https://www.econbiz.de/10009518459
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Asymmetrische Information und Werbung
Lehmann, Erik - 1999
Persistent link: https://www.econbiz.de/10001395993
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Reaktanz als Stolperstein des Beziehungsmarketing
Wendlandt, Mark; Hansen, Ursula - In: Innovatives Marketing : Entscheidungsfelder - …, (pp. 133-153). 2005
Persistent link: https://www.econbiz.de/10003251273
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E-CRM: Kundenbeziehungsmanagement im E/M-Commere
Fassott, Georg - In: Electronic Business und Mobile Business : Ansätze, …, (pp. 465-497). 2002
Persistent link: https://www.econbiz.de/10001679239
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IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328