This volume presents the latest perspectives and practices on quality services and experiences in hospitality and tourism. It offers conceptual discourse, empirical evidence, application of existing and emerging theories, and considers the implications of practical findings to extend beyond the...

"This book takes a holistic approach to tourism and hospitality operations, education, and research by highlighting the latest research in the field and using real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for...

"Responding to the rapidly changing business landscape (including the advancement of social media and information technology) and the current COVID-19 pandemic where customers, visitors, or tourists are more connected, accessible, and informed than ever before, many brands and firms are...