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Fostering customer loyalty across countries in hospitality and tourism : a meta-analysis of cultural values as moderators
Qi, Xiaoxiao; Shi, Da; Huang, Zixuan; Chang, Wen - In: International journal of contemporary hospitality management 35 (2023) 5, pp. 1602-1619
Persistent link: https://www.econbiz.de/10014280870
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Robinson lists for efficient direct marketing
Tempest, Alastair - In: International direct marketing : principles, best …, (pp. 129-152). 2007
Persistent link: https://www.econbiz.de/10003600780
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Global service quality of business-to-consumer electronic-commerce
Shareef, Mahmud Akhter; Kumar, Vinod; Dwivedi, Yogesh Kumar - In: International journal of Indian culture and business … 8 (2014) 1, pp. 1-34
Persistent link: https://www.econbiz.de/10010400980
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Cases on consumer-centric marketing management
Jham, Vimi (contributor); Puri, Sandeep (contributor) - 2014
Persistent link: https://www.econbiz.de/10009782412
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Determinants of e-banking adoption from customers' perspective : an empirical study
Singh, Sandeep - In: International journal of business and globalisation : IJBG 29 (2021) 4, pp. 470-485
Persistent link: https://www.econbiz.de/10012798172
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The effects of apologies for service failures in the global online retail
Sengupta, Sanchayan; Ray, Daniel; Trendel, Olivier; Van … - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 419-445
Persistent link: https://www.econbiz.de/10011884544
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Cases on consumer-centric marketing management
Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014
Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...
Persistent link: https://www.econbiz.de/10011727810
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Trends and strategies in customer service excellence
Watson, William (ed.) - 2014
Persistent link: https://www.econbiz.de/10011521251
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The second century : reconnecting customer and value chain through build-to-order ; moving beyond mass and lean production in the auto industry
Holweg, Matthias; Pil, Frits K. - 2004
Persistent link: https://www.econbiz.de/10001808932
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003367717