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Best practices in marketing and their impact on quality of life
Alves, Helena (ed.) - 2013
Persistent link: https://www.econbiz.de/10010189974
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Special issue: nonprofit services : part 1
Alves, Helena (ed.); Edvardsson, Bo (ed.) - 2017
Persistent link: https://www.econbiz.de/10011818996
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Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective
Galan-Ladero, M. Mercedes (ed.); Alves, Helena (ed.) - 2023
Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for...
Persistent link: https://www.econbiz.de/10014282823
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Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012395722
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Case studies on social marketing : a global perspective
Galan-Ladero, M. Mercedes (ed.); Alves, Helena (ed.) - 2019
Persistent link: https://www.econbiz.de/10011973984