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Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays

Ouardi, Yannick - 2016

Persistent link: https://www.econbiz.de/10011492107

Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites

Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012200795

Cross-cultural differences in uses of online experts

Obal, Michael; Kunz, Werner - In: Journal of business research : JBR 69 (2016) 3, pp. 1148-1156

Persistent link: https://www.econbiz.de/10011440247

Online review characteristics and trust : a cross-country examination

Dong, Beibei; Li, Mei; Sivakumar, K. - In: Decision sciences : DS 50 (2019) 3, pp. 537-566

Persistent link: https://www.econbiz.de/10012060531

The impact of COVID-19 on tourism : analysis of online reviews in the airlines sector

Rita, Paulo; Moro, Sérgio; Cavalcanti, Gabriel - In: Journal of air transport management 104 (2022), pp. 1-11

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Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--