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Strategic marketing : creating a philanthropic brand identity
Meffert, Heribert - In: Effectiveness, efficiency and accountability in …, (pp. 57-70). 2006
Persistent link: https://www.econbiz.de/10003369611
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International strategic marketing : a European perspective
Stone, Marilyn A.; MacCall, J. B. - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001738777
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Strategic marketing in tourism services
Tsiotsou, Rodoula H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10013550506
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Zuliefermarketing in der deutschen Kartonverpackungsindustrie
Jung, Yorck-Friedrich - 1996
Persistent link: https://www.econbiz.de/10013373776
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The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian (contributor);  … - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10013521033
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The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …
Persistent link: https://www.econbiz.de/10003637039
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Strategic technology management : building bridges between sciences, engineering and business management
Tesar, George (ed.) - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003702082
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International marketing : a strategic approach to world markets
Majaro, Simon - 1977
Persistent link: https://www.econbiz.de/10000558056