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Cross-cultural and critical perspectives on brands

Elliott, Richard (contributor) - 2009

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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

Lindstrøm, Martin; Seybold, Patricia B. - 2003

-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques … fascinating previously unpublished case studies, BRANDchild proposes new innovative ways of marketing to this young audience. It …

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Markenkult : wie Waren zu Ikonen werden

Horx, Matthias (contributor); Wippermann, Peter (contributor) - 1995

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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023

.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started …: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that … market, branding/marketing professionals, financial investors and analysts, business professors and researchers in …

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Global brands in emerging markets : the cultural antecedents of global brand preference

Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736

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Global versus local consumer culture : theory, measurement, and future research directions

Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19

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How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations

Swoboda, Bernhard; Sinning, Carolina - In: Journal of business research : JBR 118 (2020), pp. 58-73

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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue

Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221

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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13

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Drivers of local relative to global brand purchases : a contingency approach

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