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Diplomatic skills used for international marketing practice
Bahles, Michael - In: Central European business review : CEBR 3 (2014) 4, pp. 37-42
Persistent link: https://www.econbiz.de/10010529557
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Cosmopolitanism : concept and measurement
Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291
Persistent link: https://www.econbiz.de/10009756663
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How Lorestans' stone exporters can play an international role in the world market?
Farhikhteh, Shirzad; Farhikhteh, Fatemeh; Sajadi, Jaffar; … - In: Inventi impact: international trade (2013) 4, pp. 229-240
Persistent link: https://www.econbiz.de/10010243733
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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International marketing under geopolitical confrontation
Kanishchenko, Olena - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 49-57
Persistent link: https://www.econbiz.de/10011515647
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Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?
Elo, Maria; Minto-Coy, Indianna; Silva, Susana C.; … - In: European journal of international management : EJIM 14 (2020) 4, pp. 693-729
Persistent link: https://www.econbiz.de/10012223931
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How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298
Persistent link: https://www.econbiz.de/10012271437
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The misconstruction of Hofstede's uncertainty avoidance dimension : the fallacy of ecological operation without construct validity at the individual level
Messner, Wolfgang - In: Journal of global marketing 29 (2016) 1/5, pp. 298-313
Persistent link: https://www.econbiz.de/10011654433
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Culture-based rejection of taboo-infringing imports
Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81
This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...
Persistent link: https://www.econbiz.de/10012026691