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Chancen und Risiken der Internationalisierung von Franchisesystemen : Studie
Ahlert, Dieter; Wunderlich, Maren; Ziegler, Jens - 2002
Persistent link: https://www.econbiz.de/10001718839
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Markenmanagement in internationalen Dienstleistungsmärkten
Ahlert, Dieter; Evanschitzky, Heiner; Woisetschläger, David - In: Internationalisierung von Dienstleistungen : Forum …, (pp. 229-252). 2005
Persistent link: https://www.econbiz.de/10002742359
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Best practices in international business
Czinkota, Michael R. (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001549185
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International business
Czinkota, Michael R.; Ronkainen, Ilkka A. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001814575
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Global deals : marketing and managing across cultural frontiers
Hick, Michael - 2003
Persistent link: https://www.econbiz.de/10001678989
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International business
Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, … - 2009 - European ed.
Persistent link: https://www.econbiz.de/10003743754
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International business
Czinkota, Michael R. - 2002 - 6. ed.
Persistent link: https://www.econbiz.de/10013467348
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Locating global advantage : industry dynamics in the international economy
Kenney, Martin (ed.); Florida, Richard L. (contributor) - 2004 - Orig. print.
Persistent link: https://www.econbiz.de/10001792329