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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Business geographics : GIS in der Wirtschaft

Fally, Michael (contributor); Fally, Michael G. (ed.) - 2001

Persistent link: https://www.econbiz.de/10001516323

Marketing und Besteuerung

Oblau, Markus - 2001

Persistent link: https://www.econbiz.de/10001589930

Hörfunkforschung im internationalen Vergleich

Markgraf, Ingo - 2001

Persistent link: https://www.econbiz.de/10013438009

Sponsoring : Bedeutung, Wirkung und Kontrollmöglichkeiten

Walliser, Björn - 1995

Persistent link: https://www.econbiz.de/10000545372

Erfolgsfaktor Kundenzufriedenheit : Dimensionen und Messmöglichkeiten

Kaiser, Marc-Oliver - 2005 - 2., neu bearb. und erw. Aufl.

Persistent link: https://www.econbiz.de/10002146212

Erfolgsfaktor Kundenzufriedenheit : Dimensionen und Messmöglichkeiten

Kaiser, Marc-Oliver - 2002

Persistent link: https://www.econbiz.de/10001621070

Journal of consumer research : JCR ; an interdisciplinary journal

Oxford : Oxford Univ. Press; -2015: Chicago, Ill. : … - 1.1974/75 -

Persistent link: https://www.econbiz.de/10001626197

Customer focus assessment : Kriterien zur Bewertung von Kundenorientierung

Bäuerle, Thomas - 2000 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001511120

Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin

Hildebrandt, Lutz (ed.) - 1999

Persistent link: https://www.econbiz.de/10001530954

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