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"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to … advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is … also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising …
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Surveillance in Argentina -- Addiction Markets: The Case of High-Dose Buprenorphine in France -- Pharmaceuticals in Urban Ecologies …In some parts of the world spending on pharmaceuticals is astronomical. In others people do not have access to basic or … individuals in relation to global pharmaceuticals. Some essays show how individual and communal identities are affected by the …
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Are IPRs institutions meant to foster innovative activities or conversely to secure appropriation and profitability? Taking stock of a long-term empirical evidence on the pharmaceutical sector in the US, we can hardly support IPRs intended as an innovation rewarding institution. According to our...
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