Similar Search Results

The sponsorship effect : do sport sponsorship announcements impact the firm value of sponsoring firms?

Reiser, Matthias; Breuer, Christoph; Wicker, Pamela - In: International journal of sport finance 7 (2012) 3, pp. 232-248

Persistent link: https://www.econbiz.de/10009658156

Are sponsorship announcements good news for the shareholders? : evidence from international stock exchanges

Mazodier, Marc; Rezaee, Amir - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 586-600

Persistent link: https://www.econbiz.de/10010126675

Are Sponsorship Announcements Good News for the Shareholders? Evidence from International Stock Exchanges

Mazodier, Marc - 2014

The objective of this study is to analyse investors' perceptions of sponsorship's ability to increase brand equity …, through the impact of sponsorship announcement on stock market value. An event study method, based on a unique sample of 293 … worldwide sponsorship announcements from 2010, shows substantial negative abnormal returns following announcement dates. In …

Persistent link: https://www.econbiz.de/10013062492

GRAVITY

Joshi, Nishant - 2011

It only took an apple to fall on the head of Newton and what happened is history. Even though the book has nothing to do with physics we feel research effects business across the world as gravity affects life matter. Gravity is a key force behind the existence of life on earth, same way...

Persistent link: https://www.econbiz.de/10013125927