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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Persuasive Strategien der französischen Werbung : konzeptionelle Varianten von Zeitschriften-Anzeigen
Klenkler, Eckhard - 1982 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000074388
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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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The selection of advertising media
Hobson, John Waller - 1968 - 5. ed
Persistent link: https://www.econbiz.de/10000572541
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Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon - 1975 - Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951