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~subject:"Werbeplanung"
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Werbeplanung
Werbungsmittel
343
Werbung
59
Deutschland
53
Vereinigte Staaten
43
Werbungsbetrieb
38
Advertising
30
Großbritannien
22
Werbewirkung
16
Werbungsforschung
16
Werbungsunternehmung
15
Advertising effects
14
Werbeträger
14
Internet marketing
12
Online-Marketing
12
Marktforschung
11
Rundfunkwerbung
10
Werbungspsychologie
10
Advertising media
7
Media industries
7
Mediensektor
7
UdSSR
7
Absatzpolitik
6
Absatztechnik
6
Marktpsychologie
6
Plakat
6
Programming
6
Rundfunk
6
Target group
6
Verbraucher
6
Zeitungsanzeige
6
Zielgruppe
6
Communication media
5
Kommunikation
5
Kommunikationsmedien
5
Massenunterrichtung
5
Meinungspflege
5
Schweiz
5
Advertising planning
4
Elektronik
4
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Hochschulschrift
1
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English
4
German
1
Author
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Broadbent, Simon
2
Hobson, John Waller
1
Klenkler, Eckhard
1
Percy, Larry
1
Rossiter, John R.
1
Institution
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Communication, Advertising and Marketing Education Foundation
1
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Praeger scientific
1
Praeger special studies
1
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ECONIS (ZBW)
5
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1
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
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2
Persuasive Strategien der französischen Werbung : konzeptionelle Varianten von Zeitschriften-Anzeigen
Klenkler, Eckhard
-
1982
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000074388
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3
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
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4
The selection of advertising media
Hobson, John Waller
-
1968
-
5. ed
Persistent link: https://www.econbiz.de/10000572541
Saved in:
5
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
Saved in:
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