Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbepsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising handbook
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbepsychologie
Werbung
14,650
Advertising
10,633
Werbewirkung
4,712
Advertising effects
4,656
Konsumentenverhalten
3,554
Consumer behaviour
3,548
Theorie
1,795
Theory
1,765
Online-Marketing
1,637
Internet marketing
1,633
Deutschland
1,034
Marketing
935
USA
935
Marketingmanagement
814
Marketing management
795
United States
784
Markenführung
744
Brand management
740
advertising
695
Printwerbung
660
Print advertising
658
Markenartikel
653
Social Web
596
Social web
595
Germany
569
Brand
566
Markenimage
491
Brand image
479
Preismanagement
459
Pricing strategy
459
Zielgruppe
443
Werbewirtschaft
434
Target group
429
Advertising industry
398
Wettbewerb
369
Öffentlichkeitsarbeit
301
Vereinigte Staaten
295
Emotion
293
Großbritannien
288
more ...
less ...
Online availability
All
Undetermined
63
Free
17
Type of publication
All
Article
158
Book / Working Paper
135
Journal
3
Type of publication (narrower categories)
All
Article in journal
125
Aufsatz in Zeitschrift
125
Aufsatz im Buch
33
Book section
33
Hochschulschrift
24
Thesis
19
Graue Literatur
15
Non-commercial literature
15
Bibliografie enthalten
14
Bibliography included
14
Collection of articles of several authors
14
Sammelwerk
14
Konferenzschrift
10
Arbeitspapier
6
Conference proceedings
6
Lehrbuch
6
Textbook
6
Working Paper
6
Aufsatzsammlung
5
Bibliographie
2
Bibliografie
1
Collection of articles written by one author
1
Conference paper
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
Multi-volume publication
1
Quelle
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
228
German
58
French
4
Polish
2
Undetermined
2
Danish
1
Russian
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
7
Mullainathan, Sendhil
6
Kroeber-Riel, Werner
5
Kardes, Frank R.
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Wang, Jing
4
Allen, Chris T.
3
Eisend, Martin
3
McQuarrie, Edward F.
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Tellis, Gerard J.
3
Yilmaz, Recep
3
Ackerberg, Daniel A.
2
Alwitt, Linda F.
2
Ambler, Tim
2
Bandyopadhyay, Argho
2
Bertrand, Marianne
2
Carlson, Les
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chattopadhyay, Amitava
2
Fennis, Bob Michaël
2
Hamelin, Nicolas
2
Heath, Robert
2
Herr, Paul M.
2
Hopkins, Christopher D.
2
Hujber, Tanja
2
Janiszewski, Chris A.
2
Jhally, Sut
2
Kareklas, Ioannis
2
Kim, Dong Hoo
2
Kyrousi, Antigone G.
2
Lang, Bodo
2
Lee, Wei-Na
2
Leiss, William
2
Lemennicier, Bertrand
2
Madden, Thomas Justin
2
more ...
less ...
Institution
All
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Springer Fachmedien Wiesbaden
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Stiftung Verbraucherinstitut
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
9
Psychology & marketing
7
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing communications
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of promotion management : JPM
5
Journal of advertising research
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Europäische Hochschulschriften / 5
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing and consumer psychology series
3
The history of advertising
3
The journal of consumer marketing
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
Journal of business and psychology
2
Journal of retailing and consumer services
2
Konsum und Verhalten
2
Marketing science
2
Sammlung Göschen
2
SpringerLink / Bücher
2
The quarterly journal of economics
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
AMS review : official publication of the Academy of Marketing Science
1
Advances in advertising research
1
Advertising and consumer psychology
1
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
1
Advertising and consumer psychology conferences
1
Advertising in new formats and media : current research and implications for marketers
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
more ...
less ...
Source
All
ECONIS (ZBW)
280
USB Cologne (EcoSocSci)
15
OLC EcoSci
1
Showing
1
-
10
of
296
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
2
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
3
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
4
Erlebniswelten und Stimmungen in der Anzeigenwerbung : Analyse emotionaler Werbebotschaften
Woll, Erika
-
1997
Persistent link: https://www.econbiz.de/10000972016
Saved in:
5
Reklame i dagblade : en analyse af opmærksomhedsm°al for annoncer i Ekstra Bladet
Gabrielsen, Gorm
Persistent link: https://www.econbiz.de/10000806784
Saved in:
6
Strukturen der
Werbung
1986 : ein auf informationstheoretischer Basis entwickeltes Verfahren der statistischen Analyse von Werbewirkung
Semmerling, Bettina
-
1989
Persistent link: https://www.econbiz.de/10000817735
Saved in:
7
Anzeigenkontakt und Informationsüberschuss : eine empirische Untersuchung über die Determinanten des Anzeigenkontaktes in Publikumszeitschriften mit Hilfe der Blickaufzeichnung
Andresen, Thomas B.
-
1987
Persistent link: https://www.econbiz.de/10000767587
Saved in:
8
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
9
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
10
Implizite Werbestrategien technisch hochwertiger Produkte in englischsprachigen, medizinischen Fachzeitschriften
Crijns, Rogier
- In:
Innovative Wirtschaftskommunikation : …
,
(pp. 253-270)
.
2006
Persistent link: https://www.econbiz.de/10003387928
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
