"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing...

Cover -- Half Title -- Endorsement -- Title Page -- Copyright Page -- Table of contents -- Preface -- Chapter 1 Setting the stage -- The origins of modern-day advertising -- Advertising in practice: the nuts and bolts of the industry -- The functions of advertising -- The effects of advertising:...