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~subject:"Werbepsychologie"
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Werbepsychologie
Consumer behaviour
35
Konsumentenverhalten
35
USA
7
United States
7
Macht
6
Power
6
Experiment
5
Information behaviour
5
Informationsverhalten
5
Personality psychology
5
Persönlichkeitspsychologie
5
Viral marketing
5
Virales Marketing
5
Advertising
4
Advertising effects
4
Emotion
4
Interdependent preferences
4
Nachfrageinterdependenz
4
Social status
4
Sozialer Status
4
Theorie
4
Theory
4
Werbewirkung
4
Werbung
4
Communication
3
EU countries
3
EU-Staaten
3
Kommunikation
3
Loss aversion
3
Prospect Theory
3
Prospect theory
3
Psychology of advertising
3
power
3
word of mouth
3
Behavioral economics
2
Beziehungsmarketing
2
Brand management
2
CAPM
2
Capital income
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Rucker, Derek D.
3
Tormala, Zakary L.
2
Petty, Richard E.
1
Priester, Joseph R.
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
The Sage handbook of advertising
1
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ECONIS (ZBW)
3
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1
How certainty transforms persuasion
Tormala, Zakary L.
;
Rucker, Derek D.
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 96-103
Persistent link: https://www.econbiz.de/10011340315
Saved in:
2
Schlagkräftige Argumente
Tormala, Zakary L.
;
Rucker, Derek D.
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
4
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011535409
Saved in:
3
Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength
Rucker, Derek D.
;
Petty, Richard E.
;
Priester, Joseph R.
- In:
The Sage handbook of advertising
,
(pp. 73-88)
.
2007
Persistent link: https://www.econbiz.de/10003570219
Saved in:
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