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~subject:"Werbepsychologie"
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Werbepsychologie
Werbewirkung
8,005
Advertising effects
7,779
Konsumentenverhalten
4,186
Consumer behaviour
4,168
Werbung
4,011
Advertising
3,937
Online-Marketing
2,227
Internet marketing
2,216
Wirtschaftspsychologie
1,921
Economic psychology
1,671
Narrative Methode
1,669
Narrative method
1,667
Markenführung
1,346
Brand management
1,344
Theorie
1,276
Theory
1,260
Markenimage
1,091
Brand image
1,070
Psychology of advertising
1,056
USA
927
United States
920
Fernsehwerbung
807
Television advertising
804
Deutschland
721
Social Web
714
Social web
713
Germany
691
Markenartikel
600
Brand
599
Emotion
562
Marketingmanagement
558
Marketing management
554
Celebrity endorsement
461
Celebrity-Werbung
461
Behavioral economics
455
Verhaltensökonomik
455
Experiment
446
Zielgruppe
404
Target group
396
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Online availability
All
Undetermined
171
Free
79
Type of publication
All
Article
641
Book / Working Paper
532
Journal
5
Type of publication (narrower categories)
All
Article in journal
488
Aufsatz in Zeitschrift
488
Aufsatz im Buch
154
Book section
154
Hochschulschrift
119
Graue Literatur
102
Non-commercial literature
102
Thesis
93
Working Paper
63
Arbeitspapier
60
Bibliografie enthalten
60
Bibliography included
60
Collection of articles of several authors
36
Sammelwerk
36
Lehrbuch
27
Textbook
22
Aufsatzsammlung
19
Konferenzschrift
12
Conference proceedings
8
Dissertation u.a. Prüfungsschriften
7
Guidebook
7
Ratgeber
7
Collection of articles written by one author
6
Reprint
6
Sammlung
6
Case study
5
Fallstudie
5
Handbook
4
Handbuch
4
Conference paper
3
Einführung
3
Konferenzbeitrag
3
Mehrbändiges Werk
3
Multi-volume publication
3
Systematic review
3
Übersichtsarbeit
3
Bibliographie
2
Fallstudiensammlung
2
Forschungsbericht
2
Article
1
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English
753
German
394
Undetermined
15
French
8
Polish
4
Danish
1
Hungarian
1
Italian
1
Dutch
1
Russian
1
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Author
All
Esch, Franz-Rudolf
13
Neumann, Peter
12
Rosenstiel, Lutz von
11
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Felser, Georg
9
Gierl, Heribert
9
Mayer, Hans
9
Fennis, Bob Michaël
8
Mullainathan, Sendhil
8
Stroebe, Wolfgang
8
Kroeber-Riel, Werner
7
Alan, Sule
6
Krishna, Aradhna
6
Langner, Tobias
6
Eisend, Martin
5
Grossman, Michael
5
Hoffmann, Hans-Joachim
5
Kardes, Frank R.
5
Karmasin, Helene
5
Moser, Klaus
5
Praxmarer-Carus, Sandra
5
Smith, N. Craig
5
Bak, Peter Michael
4
Batra, Rajeev
4
Behrens, Gerold
4
Bertrand, Marianne
4
Cemalcılar, Mehmet
4
Chang, Chingching
4
Cornwell, T. Bettina
4
Dahl, Darren W.
4
Fischer, Alexander
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Heath, Robert
4
Häusel, Hans-Georg
4
Jhally, Sut
4
McQuarrie, Edward F.
4
Nannicini, Tommaso
4
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Institution
All
Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Haufe-Lexware GmbH & Co. KG
3
Books on Demand GmbH <Norderstedt>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Chambre de commerce et d'industrie de Paris
1
Deutsche Gesellschaft für Psychologie
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
GfK-Testmarktforschung GmbH <Nürnberg>
1
Groupe EIDOS
1
Hochschule Fresenius
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Springer Gabler <Firma>
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
All
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
19
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Sammlung Göschen
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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Source
All
ECONIS (ZBW)
1,096
USB Cologne (EcoSocSci)
76
EconStor
5
OLC EcoSci
1
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1
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
2
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
3
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
4
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
5
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
6
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
7
Attributes of background music and consumers' responses to TV commercials : the moderating effect of consumer involvement
Park, Hyun Hee
;
Park, Jai Kwan
;
Jeon, Jung Ok
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10010467581
Saved in:
8
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
9
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
10
Fernsehwerbung
: theoretische Analysen und empirische Befunde
Friedrichsen, Mike
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001406293
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