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~subject:"Werbepsychologie"
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The Blakemore strawberry
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Werbepsychologie
Werbewirkung
8,028
Advertising effects
7,801
Konsumentenverhalten
4,310
Consumer behaviour
4,285
Werbung
4,047
Advertising
3,977
Smoking
3,225
Rauchen
3,158
Online-Marketing
2,165
Internet marketing
2,155
Wirtschaftspsychologie
1,924
Economic psychology
1,674
USA
1,427
United States
1,381
Theorie
1,352
Theory
1,341
Markenführung
1,231
Brand management
1,229
Markenimage
1,064
Psychology of advertising
1,054
Brand image
1,043
Deutschland
847
Obst
809
Germany
774
Fruit
700
Social Web
663
Social web
662
Markenartikel
577
Brand
576
Emotion
529
Marketingmanagement
528
Marketing management
523
Tabaksteuer
523
Schätzung
521
Tobacco tax
514
Estimation
496
Behavioral economics
489
Verhaltensökonomik
489
Experiment
475
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Online availability
All
Undetermined
170
Free
79
Type of publication
All
Article
641
Book / Working Paper
530
Journal
5
Type of publication (narrower categories)
All
Article in journal
488
Aufsatz in Zeitschrift
488
Aufsatz im Buch
154
Book section
154
Hochschulschrift
119
Graue Literatur
102
Non-commercial literature
102
Thesis
93
Working Paper
63
Arbeitspapier
60
Bibliografie enthalten
60
Bibliography included
60
Collection of articles of several authors
36
Sammelwerk
36
Lehrbuch
27
Textbook
22
Aufsatzsammlung
19
Konferenzschrift
12
Conference proceedings
8
Dissertation u.a. Prüfungsschriften
7
Guidebook
7
Ratgeber
7
Collection of articles written by one author
6
Reprint
6
Sammlung
6
Case study
5
Fallstudie
5
Handbook
4
Handbuch
4
Conference paper
3
Einführung
3
Konferenzbeitrag
3
Mehrbändiges Werk
3
Multi-volume publication
3
Systematic review
3
Übersichtsarbeit
3
Bibliographie
2
Fallstudiensammlung
2
Forschungsbericht
2
Article
1
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Language
All
English
751
German
394
Undetermined
15
French
8
Polish
4
Danish
1
Hungarian
1
Italian
1
Dutch
1
Russian
1
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Author
All
Esch, Franz-Rudolf
13
Neumann, Peter
12
Rosenstiel, Lutz von
11
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Felser, Georg
9
Gierl, Heribert
9
Mayer, Hans
9
Fennis, Bob Michaël
8
Mullainathan, Sendhil
8
Stroebe, Wolfgang
8
Kroeber-Riel, Werner
7
Alan, Sule
6
Krishna, Aradhna
6
Langner, Tobias
6
Eisend, Martin
5
Grossman, Michael
5
Hoffmann, Hans-Joachim
5
Kardes, Frank R.
5
Karmasin, Helene
5
Moser, Klaus
5
Praxmarer-Carus, Sandra
5
Smith, N. Craig
5
Bak, Peter Michael
4
Batra, Rajeev
4
Behrens, Gerold
4
Bertrand, Marianne
4
Cemalcılar, Mehmet
4
Chang, Chingching
4
Cornwell, T. Bettina
4
Dahl, Darren W.
4
Fischer, Alexander
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Heath, Robert
4
Häusel, Hans-Georg
4
Jhally, Sut
4
McQuarrie, Edward F.
4
Nannicini, Tommaso
4
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Institution
All
Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Haufe-Lexware GmbH & Co. KG
3
Books on Demand GmbH <Norderstedt>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Chambre de commerce et d'industrie de Paris
1
Deutsche Gesellschaft für Psychologie
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
GfK-Testmarktforschung GmbH <Nürnberg>
1
Groupe EIDOS
1
Hochschule Fresenius
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Springer Gabler <Firma>
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
All
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Sammlung Göschen
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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Source
All
ECONIS (ZBW)
1,094
USB Cologne (EcoSocSci)
76
EconStor
5
OLC EcoSci
1
Showing
1
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10
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1,176
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1
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-
smoking
print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
Saved in:
2
Strawberry fields
Lebedoka, Anna
;
Vitena, Liene
-
2003
Persistent link: https://www.econbiz.de/10002003084
Saved in:
3
Exploring message themes in antismoking advertising targeted at teenagers
Uusitalo, Outi
;
Niemelä-Nyrhinen, Jenni
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10003700769
Saved in:
4
Essays in the economics of obesity
Rashad, Inas
-
2004
Persistent link: https://www.econbiz.de/10003383775
Saved in:
5
L' impact de la publicité sur la demande : une application à la demande tabac en France
Lemennicier, Bertrand
- In:
L'empirique en économie industrielle : [recueil des …
,
(pp. 433-492)
.
1996
Persistent link: https://www.econbiz.de/10001321452
Saved in:
6
L' impact de la publicité sur la demande : une application à la demande de tabac en France (1970 - 1994)
Lemennicier, Bertrand
- In:
Revue économique : revue bimestrielle
49
(
1998
)
6
,
pp. 1539-1571
Persistent link: https://www.econbiz.de/10001250649
Saved in:
7
Intensität der Werbeforschung grosser Werbetreibender : eine empirische Untersuchung
Felser, Peter
-
1991
Persistent link: https://www.econbiz.de/10000875480
Saved in:
8
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
9
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
10
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
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