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Werbewirkung
Konsumentenverhalten
80,374
Consumer behaviour
80,365
Theorie
9,436
Theory
9,402
Beziehungsmarketing
9,064
Relationship marketing
9,061
Markenführung
7,572
Brand management
7,571
Markenimage
6,737
Brand image
6,708
Online retailing
5,665
Online-Handel
5,664
Customer satisfaction
5,561
Kundenzufriedenheit
5,561
Verbraucher
5,493
USA
4,871
Social Web
4,846
Social web
4,846
United States
4,670
Online-Marketing
4,560
Internet marketing
4,531
Markenartikel
4,476
Dienstleistungsqualität
4,376
Service quality
4,375
Brand
4,367
Deutschland
4,291
Einzelhandel
4,272
Retail trade
4,133
Germany
3,787
Electronic Commerce
3,658
Advertising effects
3,634
Verbraucherverhalten
3,593
E-commerce
3,532
Experiment
3,429
Emotion
3,271
Werbung
3,074
Advertising
2,944
Private consumption
2,944
Privater Konsum
2,944
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Online availability
All
Undetermined
1,780
Free
651
Type of publication
All
Article
2,949
Book / Working Paper
713
Journal
2
Type of publication (narrower categories)
All
Article in journal
2,801
Aufsatz in Zeitschrift
2,801
Aufsatz im Buch
139
Book section
139
Graue Literatur
139
Non-commercial literature
139
Hochschulschrift
119
Working Paper
104
Arbeitspapier
102
Thesis
87
Conference paper
26
Konferenzbeitrag
26
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
11
Collection of articles written by one author
9
Lehrbuch
9
Sammlung
9
Dissertation u.a. Prüfungsschriften
8
Textbook
8
Case study
6
Fallstudie
6
Bibliografie enthalten
5
Bibliography included
5
Konferenzschrift
5
Reprint
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mikroform
1
Ratgeber
1
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Language
All
English
3,464
German
193
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
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Author
All
Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Sahni, Navdeep S.
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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Institution
All
National Bureau of Economic Research
6
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wissenschaftlicher Verlag Berlin
1
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Published in...
All
Journal of business research : JBR
142
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Psychology & marketing
63
Journal of advertising research
60
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
20
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
All
ECONIS (ZBW)
3,649
USB Cologne (EcoSocSci)
13
EconStor
2
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1
Advertising, consumer behavior, and market imperfections : a review
Comanor, William S.
-
1977
Persistent link: https://www.econbiz.de/10000626964
Saved in:
2
Präferenzschaffung durch preispsychologische Maßnahmen : eine experimentelle Untersuchung zur Wirkung von Preispräsentationsformen
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
-
2005
Persistent link: https://www.econbiz.de/10003265375
Saved in:
3
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
Saved in:
4
Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold
-
1979
Persistent link: https://www.econbiz.de/10000077433
Saved in:
5
Ist normal originell?: die Wirkung authentischer Werbemodels
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 277-306)
.
2006
Persistent link: https://www.econbiz.de/10003415980
Saved in:
6
The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh
;
Tsai, Chia-ching
;
Cheng, Yin-hui
; …
- In:
Journal of business and psychology
24
(
2009
)
4
,
pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
Saved in:
7
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
8
Advertising and consumer welfare
Alston, Julian Mark
;
Chalfant, James Allen
;
Piggott, …
-
1999
Persistent link: https://www.econbiz.de/10001553703
Saved in:
9
Effect of direct-to-consumer advertising of prescription medications in an elderly population
Christensen, Thomas Patrick
-
1996
Persistent link: https://www.econbiz.de/10004760255
Saved in:
10
Die Wirkung von Werbewiederholungen auf den Konsumenten : eine empirische Generalisierung von Wiederholungseffekten
Schmidt, Susanne
-
2012
Persistent link: https://www.econbiz.de/10009623985
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