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~subject:"Werbewirkung"
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Testing communication effects
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Werbewirkung
Dänemark
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Hansen, Flemming
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
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(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
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Children's knowledge and interpretation of commercial advertising : intentions, truthfulness and viewing habits
Martensen, Anne
;
Hansen, Flemming
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2001
Persistent link: https://www.econbiz.de/10001589510
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3
The nature of central and peripheral advertising information processing
Hansen, Lotte Yssing
;
Hansen, Flemming
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2001
Persistent link: https://www.econbiz.de/10001589516
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4
Quantifying effects of banner advertising
Gabrielsen, Gorm
;
Hansen, Flemming
-
2000
Persistent link: https://www.econbiz.de/10001564823
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5
Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Lundsteen, Steen
- In:
International advertising and communication : current …
,
(pp. 23-41)
.
2006
Persistent link: https://www.econbiz.de/10003378098
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6
Interview based STAS and the effect of print advertising
Hansen, Flemming
;
Lundsteen, Steen
- In:
Advertising and communication : proceedings 4th …
,
(pp. 1-13)
.
2005
Persistent link: https://www.econbiz.de/10003283095
Saved in:
7
Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
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