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Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María; Hevia Payá, José de; … - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
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New forms of advertising in television : types and effectiveness
Arrazola Vacas, María; Hevia Payá, José de; … - In: Advertising in new formats and media : current research …, (pp. 47-76). 2016
Persistent link: https://www.econbiz.de/10011473401
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Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María; Hevia Payá, José de; … - In: The journal of media economics 29 (2016) 4, pp. 153-166
Persistent link: https://www.econbiz.de/10011742239