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Werbewirkung
Marketing
31,411
Electronic Commerce
23,859
E-commerce
21,238
Marketingmanagement
17,081
Marketing management
16,492
Digitalisierung
16,443
Digitization
14,089
Online-Marketing
13,142
Internet marketing
13,026
Consumer behaviour
11,268
Konsumentenverhalten
11,032
Social Web
8,313
Social web
8,305
Deutschland
6,646
Online-Handel
6,580
Online retailing
6,565
Internet
6,524
Theorie
6,057
Theory
6,025
Germany
5,981
Relationship marketing
5,360
Beziehungsmarketing
5,315
USA
3,782
Innovation
3,739
Brand management
3,545
United States
3,539
Markenführung
3,523
Informationstechnik
3,130
Strategisches Management
3,121
Welt
3,113
World
3,090
Werbung
3,017
Information technology
2,990
Advertising
2,879
KMU
2,748
SME
2,730
Advertising effects
2,599
marketing
2,596
Strategic management
2,144
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Esch, Franz-Rudolf
11
Lewis, Randall A.
11
Pauwels, Koen
11
Russo, Antonio
11
Bauer, Hans H.
10
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Pelsmacker, Patrick de
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Chintagunta, Pradeep K.
8
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Fuchs, Wolfgang
7
Katona, Zsolt
7
Luo, Xueming
7
Narayanan, Sridhar
7
Nufer, Gerd
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Unger, Fritz
7
Vashisht, Devika
7
Voorveld, Hilde
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Yang, Yanwu
7
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6
Abou Nabout, Nadia
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Fachhochschule Reutlingen / European School of Business
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Technische Universität Braunschweig
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Advertising Research Foundation
2
IGI Global
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OECD
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Association of National Advertisers
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Erasmus Research Institute of Management
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Gottfried Wilhelm Leibniz Universität Hannover
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
ICORIA <12., 2013, Zagreb>
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig / Institut für Marketing
1
Universität Bremen
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Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
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Verlag Dr. Kovač
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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International journal of advertising : the review of marketing communications
80
Journal of marketing communications
73
Journal of advertising research
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Journal of business research : JBR
61
International journal of internet marketing and advertising : IJIMA
53
Journal of promotion management : innovations in planning and applied research
45
International journal of advertising : the quarterly review of marketing communications
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of promotion management : JPM
27
Journal of retailing and consumer services
27
Journal of marketing research : JMR
25
Journal of advertising : official publication of the American Academy of Advertising
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Psychology & marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
SpringerLink / Bücher
18
European journal of marketing : EJM
17
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
Journal of marketing research
17
Journal of current issues and research in advertising
15
Journal of marketing
15
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
13
International journal of electronic marketing and retailing : IJEMR
12
Marketing : ZFP ; journal of research and management
12
Marketing science
12
Electronic commerce research
11
Journal of internet commerce
11
Journal of the Academy of Marketing Science
11
The journal of product & brand management
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of current issues and research in advertising : JCIRA
10
Journal of electronic commerce research : JECR
10
Journal of marketing management : MM
10
Journal of retailing
10
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
10
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ECONIS (ZBW)
2,610
USB Cologne (EcoSocSci)
12
EconStor
7
USB Cologne (business full texts)
1
OLC EcoSci
1
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1
Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.
;
Yeung, Man
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
Saved in:
2
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
3
How online consumer segments differ in long-term
marketing
effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
4
Advertising and promotion on the internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
5
A comparative impact of cause-related
marketing
and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
6
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
9
YouTube and video
marketing
: an hour a day
Jarboe, Greg
-
2012
-
Second edition
business owner, this is the guide you need to understand video
marketing
tactics, develop a strategy, implement the campaign …
Persistent link: https://www.econbiz.de/10012683496
Saved in:
10
The social media
marketing
book
Zarrella, Dan
-
2010
-
1. ed.
Describes various social networking sites, blogs, and forums and offers strategies on effective
marketing
tactics …
Persistent link: https://www.econbiz.de/10003879411
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