-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global … services. The specific question which appears in this context is whether to use standardized or adapted advertising. The … globalization on the recipients’ perception of the adver-tising activity of foreign companies operating in the Polish market …

-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global …. The specific question which appears in this context is whether to use standardized or adapted advertising. The attitude of … the recipients’ perception of the advertising activity of foreign companies operating in the Polish market. Assessment of …