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Regulatory perceptions of marketing : interpreting UK competition authority investigations from 1950 to 2005
Ashton, John K.; Pressey, Andrew D. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 156-164
Persistent link: https://www.econbiz.de/10003789733
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Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien; Moons, Ingrid; Pelsmacker, Patrick de - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
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Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara; Fan, Fei - In: Journal of marketing communications 28 (2022) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
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Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.; Kellstadt, Charles H. - In: Journal of business research : JBR 65 (2012) 7, pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162
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Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin - In: Health marketing quarterly 34 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
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An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
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What makes modern Britain laugh? : how semiotics helped the BBC bridge the Humor Gap
Arning, Chris - In: International journal of market research 63 (2021) 3, pp. 275-299
Persistent link: https://www.econbiz.de/10012521382
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Online video advertisements' effect on purchase intention : an exploratory study on youth
Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International journal of e-business research : an … 14 (2018) 2, pp. 87-101
Persistent link: https://www.econbiz.de/10011847520
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From social to marketing interactions : the role of social networks
Soares, Ana Maria; Pinho, José Carlos; Nobre, Helena - In: Journal of transnational management : the official … 17 (2012) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10009551262
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Enhancing targeted advertising with social context endorsement
Li, Yung-Ming; Lin, Lienfa; Chiu, Shih-Wen - In: International journal of electronic commerce : IJEC 19 (2014/2015) 1, pp. 99-128
Persistent link: https://www.econbiz.de/10011433888